About Us
Our mission is to help business owners build companies that are assets, not liabilities.
The Journey Behind Teach Your Business to FISH
Teach Your Business to FISH was founded by Michael Rager with a simple but powerful mission: to help business owners transform their companies from demanding liabilities into valuable assets that work for them, not the other way around.
After years of working with businesses across various industries, Michael noticed a common pattern. Many business owners were working 80+ hour weeks, missing family events, and still not achieving the profitability they deserved. They were "fishing with hot dogs" – taking any client they could get rather than strategically targeting the right opportunities.
This realization led to the development of the FISH methodology and tools like the Profit Accelerator Software™ that have since helped hundreds of business owners reclaim their time while dramatically increasing their profitability.
"My goal is to help business owners build companies that give them the freedom to choose how they spend their time, while still being highly profitable."
- Michael Rager
The FISH Methodology
Our approach is built around the metaphor of fishing – a strategic, patient, and rewarding pursuit that requires the right tools, knowledge, and approach.
Focus
Identify your perfect clients and focus your efforts on attracting and retaining them, rather than "fishing with hot dogs" and taking any business that comes your way.
Implement
Create and implement systems and processes that allow your business to run efficiently and effectively, even when you're not there to oversee every detail.
Strengthen
Build a strong team that shares your vision and values, and develop their skills and leadership capabilities to support your business growth.
Harvest
Reap the rewards of your strategic approach – increased profitability, more free time, and a business that works for you rather than the other way around.
Michael Rager
Business Coach, Strategic Advisor, and Founder of Teach Your Business to FISH
About Me
Hi, I'm Michael Rager—business coach, strategist, and founder of Teach Your Business to FISH. My mission? Helping Local Businesses Become World Class—one cast, one course correction, and one big win at a time.
For over 15 years, I've worked with business owners across industries—law firms, contractors, consultants, and more—helping them chart their course, reel in the right opportunities, and build businesses with depth and direction. I'm here to make sure you're not just throwing lines in the water, hoping for a bite—but casting with purpose, using the right bait, and landing the kind of results that grow your business year over year.
Through programs like The Accountable Boardroom, lead-generation experiences like Whiteboards N Whiskey, and connection-driven communities like The Whiskey N Wisdom Collective, I help leaders create 3-year visions, break them into 90-day plans, and track the right KPIs—so they stay on course, even in choppy waters.
I work with everyone from managing partners to frontline crews, helping them get out of the weeds and focused on the real catch: building a business that scales, performs, and frees them to live the life they set out to build in the first place.
If you're tired of casting aimlessly and are ready to fish with strategy, structure, and serious results—let's build your next season together.
Areas of Expertise:
- Strategic Business Planning
- Leadership Development
- Profit Acceleration
- Team Building & Management
- Work-Life Balance for Entrepreneurs
- Business Systems & Processes
What Sets Us Apart
Our approach to business coaching is different. We focus on practical, actionable strategies that deliver real results.
Proven Results
Our clients consistently achieve remarkable growth, with many reporting 100%+ increases in revenue and profitability within the first year of working with us.
Practical Approach
We don't just offer theory – we provide practical, actionable strategies and tools that you can implement immediately to see tangible improvements in your business.
Personalized Guidance
We understand that every business is unique. Our coaching programs are tailored to address your specific challenges, goals, and industry dynamics.
Ready to Transform Your Business?
Take the first step towards building the business of your dreams. Schedule a consultation today.